The loyalty of Warhammer’s diehard fan base can be tested but not defeated — or so its latest numbers suggest.
Games Workshop has snapped the hiatus in sales growth with more vigour than expected. Revenue for the past financial year is set to come in at no less than £440 million and pre-tax profit no worse than £170 million, better than respective forecasts of £437 million and £160 million by the retailer’s house broker, Peel Hunt.
The shares have broken back through the magical £100-mark for the first time since the turn of last year, but there should be more mileage in the recovery for the fantasy figurine maker.
The launch of a new edition of Warhammer 40,000 this month will be a major fillip.
